Vistaprint Catalogs
As the design lead on Vistaprint's business catalog for 3+ years, I partnered closely with the copy lead and photography team to bring each spread to life. The visuals created through product photography would be leveraged by email and web teams to create continuity throughout all channels.
Role: Art Director & Design Lead
On process...
Constructing a catalog takes a village and many months of planning.
Each page and product shot was meticulously sketched out. Photoshoots were ongoing in-studio and on location in the US and UK. The latest and greatest content was being chosen to add color to each page. Meetings with strategy. Meetings with marketing stakeholders. Meetings with executive leadership. Rounds and rounds of changes, photo-editing, taking products out, putting products back in. All nighters with my copy partner and high fives with the pressman.
It was truly a collaboration whirlwind that I look back on fondly.