GasBuddy
My time at GasBuddy was spent directing both the marketing and product design teams to promote a unified brand voice and vision across all consumer touch points.
We designed layouts in tandem with the copywriter – keeping marketing initiatives, strategic positioning and target audience in mind. This included: email campaigns, advertisements, in-app screens, landing pages, social media assets and much more.
Here are a few highlights:
Brand building
Contributed to the evolution of the GasBuddy brand. Refined color, type, iconography and refocused our voice and tone guides as the market changed.
Fuel Better Campaign
A campaign that supported our new brand positioning. Making fuel-savings easier and more accessible for everyone.
Landing pages
Our team took ownership of all landing page design. This template was leveraged by several affiliate pages using our pay program.
Battle of the Snacks Campaign
We partnered with Hershey and 7-Eleven to create a bracket style game for our users to participate in polling their favorite munchies.
Social launch
Social winner
Tanksgiving Campaign
A partnership with Exxon Mobil for a gas giveaway campaign.
Landing page
Social media